The all-new Toyota Prius/Prius Prime has been awarded the prestigious title of the 2024 North American Car of the Year. This award is one of the most coveted in the automotive sector and is a testament to the vehicle’s exceptional design, performance, and efficiency.
A Revolution in Hybrid Technology
The Toyota Prius, responsible for starting the hybrid revolution nearly 25 years ago, continues to earn high praise and accolades throughout the auto industry. The 2024 North American Car, Truck, and Utility Vehicle of the Year™ (NACTOY) award winners were announced at M1 Concourse in Pontiac, during a press conference co-hosted by the Detroit Auto Dealers Association (DADA) and Automotive Press Association (APA).
A Coveted Award
The NACTOY awards are voted on by a large, independent jury of automotive journalists from the United States and Canada¹. The Toyota Prius/Prius Prime was a finalist in the Car of the Year category, along with the Honda Accord and Hyundai Ioniq 6. This marks the second time Prius has earned North American Car of the Year honors. Back in 2004, the second-generation Prius was named NACTOY Car of the Year.
Exceptional Vehicles
“We are thrilled the NACTOY jurors agree that the all-new Prius and Prius Prime are exceptional vehicles. The unique combination of sexy styling and industry-leading efficiency put Prius in a league all its own,” said Mike Tripp, group vice president, Toyota Marketing. “After nearly 25 years, Prius continues to leave its mark on the world and offers customers a great option to reduce their carbon emissions.”
Journalist Admiration
Throughout the judging process, the Prius/Prius Prime earned the admiration of many of the journalist-jurors. Frequent compliments revolved around appearance and fuel economy. “The Toyota Prius and Prius Prime are not just handsomely styled hatchbacks, they represent the future of the automobile by blending traditional internal combustion with electric drivetrains,” said veteran journalist Matt DeLorenzo. “Of particular note is the plug-in version which offers more than 40 miles of pure electric range, allowing most owners to skip regular gas station visits.”
The NACTOY Car of the Year Award represents one of the 17 industry awards earned by Prius/Prius Prime in the past few months¹. This award recognizes the most outstanding new vehicles of the year based on factors including innovation, design, safety, handling, driver satisfaction, user experience, and value
The all-new Toyota Prius/Prius Prime is not just a car; it’s a revolution in hybrid technology. With its advanced features, impressive performance, and commitment to sustainability, the Prius/Prius Prime is set to continue leaving its mark on the world
Source: All-New Toyota Prius/Prius Prime Wins 2024 North American Car of the …. https://pressroom.toyota.com/all-new-toyota-prius-prius-prime-wins-2024-north-american-car-of-the-year-award/.
